Phase One, Get It Recorded

Stop what you’re doing right now and get it on camera. Don’t worry about visuals or how nervous you are. Just record. Recording your ideas will help you release stress and express ideas naturally. Watching back what you have recorded will help you think through what you are trying to communicate.

get it recorded in Camtasia

Then, record again. You can always delete what you don’t need. Once you have your video clips organized you can start stitching them together, creating titles, and arrange them all in a logical order. You now have a video lesson ready to upload to any LMS or YouTube channel.

You might notice that recording will also help you solve immediate problems. You’ll see how easy it is to address a problem in 1 or 2 minutes. These short videos can be posted on a blog or add to a collection in a short course. Focus on consistency, not overall quality.

Key Technology

  • There are many great free and low cost video capture solutions to help you. If you have a modern phone you probably already have a nice video recording tool. You can buy screen recording solutions like TechSmith Camtasia. If you work at an enterprise organization you might have access to technology like Kaltura or VidGrid. I recommend using Camtasia for quality, capability, and ease of collaboration.
  • Video editing is where the real magic happens. Apple iMovie, Adobe Premiere Rush, and TechSmith Camtasia are great tools to get started. If you own a Mac, you already have iMovie. If you don’t own a Mac, why not? Again I recommend using Camtasia, but Adobe Premiere Rush is a good editing tool if you already have Adobe Creative Cloud. Both applications work identically the same on Windows and Mac platforms.

Key Tips

  • Don’t publish everything, focus on growing a raw library. The goal here is to develop your ideas and get it recorded. As the momentum grows you’ll be able to find clips that you can polish and publish as lessons.
  • Think about your lighting. You face should be the brightest object in the frame. Everything else should be darker. Use this basic lighting concept to position light sources and intensity.
  • Quality sound is the key to quality video. Record in an enclosed location with limited ambient noise and always use a microphone. Most people have a good set of headphones with a mic that they use with their phone. This is a good mic to start with.
  • When think about your audience consider YouTube. There are channel producers publishing basic and even low quality content that attracts an audience of tens of thousands to millions of viewers. The key is connecting the content to an audience that wants to consume it. Keep your videos focused and on task and find ways to relate the content to a specific audience.

Continue to the next post, Phase Two.

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